India’s True Wireless Stereo (TWS) Market 3 experienced a whopping 723% year-on-year growth from July 1st to September 30th. Despite the ongoing pandemic and lower consumer spending in other segments, TWS shipments surged to their highest levels in the third quarter.
The number one spot was occupied by the Indian-based brand boAt Audio, which holds 18% of the market share. Xiaomi came in second with 16% and Realme came in third with 12% of the market. JBL (8%) and Apple (6%) conclude the top five.
India TWS Market Leader in Q3 2020
Xiaomi’s Redmi Earphones 2C was India’s best-selling pair of TWS earphones in the third quarter of 2020, thanks to its affordable 999 Indian Rupees and powerful feature set. In second place is boAt’s Airdopes 441 with 25 hours of battery life, USB-C charging, and attractive promotional features during the holidays. Realme’s Buds Q and Buds Air Neo occupy the third and fourth spots, and Apple’s second-generation AirPods stood as the fifth-selling pair or earphones.
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India’s best-selling TWS earphones
Overall, the average selling price of TWS earphones in India has risen, largely driven by the increased demand for AirPods due to the lack of earphones included in the iPhone 12 series. The biggest factor in the growing demand for TWS earphones is that more people are working and studying at home than ever before.