Smartphone makers shipped a record 53 million units in India this quarter, according to a report by Counterpoint Research. This is a 9% year-on-year growth (year-on-year). “The Indian smartphone market is on the way to recovery as blockade restrictions have been relaxed,” said Pratilsin, senior research analyst. Still, most people prefer to shop online.
Xiaomi made Samsung the top Indian brand in 2018, but now Korean companies have regained number one. Samsung Shipments increased 32% compared to the third quarter of last year, above pre-COVID levels. The company was the fastest to recover from the downturn in the market, with online distribution playing a major role.
Former leader Xiaomi decreased by 4% from the previous year. Analysts believe that strong demand for the Redmi 9 and Redmi Note 9 series will help the company recover in the next quarter, although manufacturing constraints are partly due to the decline.
Note-The number of Xiaomi includes the Poco brand, which has exceeded one million smartphones shipped for the first time in the third quarter, thanks to the M2, M2 Pro, and X3.
In vivo Due to the strong demand for Y-series mobile phones, shipments increased by 4%, maintaining the third place. rival Real me In addition, there was a 4% increase centered on low-priced phones (C series), but thanks to Realme 6 and 7 phones, shipments also performed well in the mid-range segment, which increased 52% year-on-year. ..
Oppo It remains in fifth place, with shipments increasing 30% year-on-year. OnePlus Thanks to OnePlus 8, Counterpoint continues to be the top brand in what it calls the “Affordable Premium” segment (INR 30-45,000). The OnePlus Nord, on the other hand, was the best-selling model in that segment (INR 20-30,000).
Still, Apple surpasses OnePlus in the segment of over 30,000 Indian Rupees, with only iPhone SE (2020) and 11 sales. Analysts believe the iPhone 12 model will help expand Apple’s lead.
The functional market was led by Itel, followed by Samsung and Lava, with a 5% year-on-year increase. It’s the parent company, Transsion Group, owns the Itel, Infinix, and Tecno brands, with a combined year-over-year increase of 73% and a focus on the budget segment. It is the top smartphone brand in the segment of less than 4,000 Indian rupees and the top brand of feature phones.
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Starting in the fourth quarter, a 10% basic tariff will be levied on display modules and touch panels. This affects imported phones (which make up the majority of shipments in India), but Counterpoint analysts believe they will boost local manufacturing.
