Amazon and Indian airline Airtel have announced a new mobile-only plan for prepaid customers called Amazon Prime Video Mobile Edition (PVME). The subscription service starts at Rs 89 ($ 1.22) per single user and provides 28 days of access to Standard Definition (SD) content with 6GB of mobile data bundled with the subscription. In addition, Amazon offers a free monthly trial of PVME.
Announcing the worldwide-first launch of Prime Video Mobile Edition in India!
Mobile-only access to all Amazon Originals, movies and shows. Mobile Edition (ME) will be available starting today for @airtelindia prepaid customers! This is Prime Video built for ME. #PrimeVideoME pic.twitter.com/fKjv46IyZL
— amazon prime video IN (@PrimeVideoIN) January 13, 2021
With an aggressive pricing strategy, Amazon’s new Prime Video subscription goals are to bring more Indian customers to the ecosystem, including Prime Music, Prime Reading, free in-game content for popular game titles, and unlimited free delivery. Is to attract. ..
As the second largest Internet market, India is a major competition for all major subscription service providers. In July 2019, Netflix launched a similar mobile-only plan starting at Rs 199 per month ($ 2.72).