Realme debuted as a smartphone brand in May 2018 but has expanded its product portfolio since launching TWS earphones, fitness bands, smartwatches, smart TVs, and soundbars as part of its 1 + 4 + N product strategy. I did.
Yesterday, Realme announced a number of new AIoT products, including Watch S Pro, Watch S Master Edition, and Buds Air Pro Master Edition, as part of the same strategy. Alongside the event, Realme VP and CEO of Realme India and Europe spoke to Madhav Sheth in detail about the company’s plans for the 2021 AIoT segment, and Sheth said the company would launch Buds. Air2 TWS earphones for the first quarter of 2021.
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In addition, Realme will also launch Smart Bulbs in the first quarter. This can be controlled remotely via the RealmeLink app.
Realme Buds Air
But that’s not the only AIoT product that Realme will launch next year. The company plans to add more than 100 products to the AIoT segment in various categories in 2021.
“2021 will be an even more thrilling year for the AIoT segment as we plan to launch more than 100 products. Build the Realme ecosystem in India, democratize cutting-edge technology and all. We are committed to empowering people’s lives, “says Madhav Sheth. ..
“Basically, it’s a smart and connected home. That’s why our product team is considering other categories as well. I’m deeply involved in it myself. Certainly some in 2021. There will be a surprise launch, but we’ll let you know as soon as we get new insights, “Chess added.
Realme 1 + 4 + N Product Strategy
Sheth also revealed that Realme was “very strong” in the AIoT segment as a new entrant this year. The current AIoT lineup consists of fitness bands, smartwatches, TWS earphones, smart plugs, security cameras, and smart TVs, and we look forward to next year’s brand development.