TikTok has announced a new deal with UnitedMasters, the leadering platform for music distribution for independent artists that will allow full integration between both services directly through the TikTok application.The partnership will enable TikTok users to distribute music directly to other music streaming platforms.

 TikTok is a growing destination for artists looking to showcase their craft and engage new fans.  The new integration between the two will make it easier for artists and creators to translate trending activity into career success.   This deal marks UnitedMasters as the first music distribution company to be integrated with TikTok. 

“If you are a musical artist, TikTok is the best place for your music to go viral and UnitedMasters is the best place to sustain it while retaining full ownership of your work,” says Steve Stoute, CEO and Founder of UnitedMasters. “By combining the two, we create the platform for tomorrow’s stars who will be famous, fiercely independent and wealthy.”  “TikTok artists who are creating music in their bedrooms today will be featured in the Billboard charts tomorrow,” says Ole Obermann, Global Head of Music at TikTok. “Our mission is to help those artists achieve their creative potential and success. This partnership with UnitedMasters gives us a turn-key solution to help artists who are born on TikTok to reach their fans on every music service.”