Apple plans to start producing its own electric vehicle in 2024, according to a report of 21 December’s afternoon by Reuters that says the company’s on-again, off-again Project Titan has a renewed momentum.
History of Apple car :
Apple’s interest in a car dates back to before the original iPhone, Apple’s executive discussed building a car before the device. Steve Jobs considered developing An apple car, and even met with the manufacturer of the lightweight, inexpensive “V-vehicle” in 2010, but it is said to have ultimately decided not to work on a car in 2008, preferring instead to focus development on the iPhone.
According to Wikipedia different decisions were taken by years passing by:
In 2014-2015 :
The project was approved by Apple ceo Tim Cook in late 2014 and assigned to vice President Steve Zadesky, a former Ford engineer as project in-charge. For the project, Apple was rumored to have hired Johann Jungwirth, the former-president and chief executive of Mercedes-Benz Research and Development North America, as well as at least one transmission engineer.
By February 2015, it was rumored that a substantial number of Apple employees were working on an electric car project Apple board member Mickey Drexler stated that Apple co-founder and CEO Steve Jobs had plans to design and build a car, and that discussions about the concept surfaced around the time that Tesla Motors debuted its first car in 2008.
In October 2015, Tim Cook stated about the car industry that: “It would seem like there will be massive change in that industry, massive change. You may not agree with that. That’s what I think…”We’ll see what we do in the future. I do think that the industry is at an inflection point for massive change.” Cook enumerated ways that the modern descendants of the Ford Model T would be shaken to the very chassis—the growing importance of software in the car of the future, the rise of autonomous vehicles, and the shift from an internal combustion engine to electrification.
In May 2016, there were reports indicating Apple was interested in electric car charging stations.
After a period of no new reports, car project news flared up again in mid-April, 2017, as word spread that Apple was permitted to test autonomous vehicles on California roads
In January 2018, the company registered 27 self-driving vehicles with California’s Department of Motor Vehicles.Apple does its best to keep its autonomous vehicles plans secret, regulatory filings do provide some factual insight into its activities. In September 2018, Apple was reportedly in third place in the number of California autonomous vehicle permits with 70, behind GM’s Cruise ((175) and Alphabet’s Waymo.On July 7, 2018, a former Apple employee was arrested by the FBI for allegedly stealing trade secrets about Apple’s self-driving car project.n August 2018, Doug Field, formerly senior vice president of engineering at Tesla,became the leader of Apple’s Titan team.On August 24, 2018, it was reported that one of Apple’s self-driving car had apparently been involved in a crash, when it was rear-ended during road-testing.
Apple faced tough challenges throughout the journey.
Auto related domains
In December of 2015, Apple registered three auto-related top-level domain names, including apple.car, apple.cars and apple.auto . While the three domains could potentially be related to CarPlay, it’s also possible Apple has saved the domains to be used in the future with an electric car or an autonomous car system.
Currently, the domains are not being used by Apple and do not contain any information.
Apple car rumors had suggested Apple was targeting the 2020 release date for the Apple car, but now that Apple has ceased work on developing an actual car, The company’s plans are in flux. Apple analyst Ming-Chi Kuo a few years back said Apple is still working on an Apple-branded vehicle, which is set to be launched in 2023 to 2025.
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