According to the latest data from Counterpoint Research, Apple is the smartphone brand with the largest market share in China between October 2021 and December 2021. Cupertino gained an impressive 23% market share after posting 79% quarterly growth, taking the top spot for the first time since Q4 2015. Strong demand for the iPhone 13 series and especially the vanilla model.
In second place is vivo with a 19% market share, although the company’s shipments fell 21% compared to the third quarter of 2021. Oppo (including OnePlus) came in third with a 17% market share, followed by Honor (15%), Xiaomi (13%), Huawei (7%) and Realme (3%). Of all the brands, Realme had the highest annual growth rate, with sales increasing by 83% between the fourth quarter of 2020 and the fourth quarter of 2021.
The overall Chinese smartphone market fell 9% in the fourth quarter, while sales fell 2% for the full year.Counterpoint Ivan Lim Indicates that persistent chip shortages and longer smartphone replacement cycles are to blame for poor sales. He also predicts that OEMs will continue to increase the average selling price of their devices.