Instagram ‘Reels’ feature ready to woo Tiktok creators and users in India-TechWeu

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Instagram’s ‘Reels’ feature ready to woo Tiktok creators and users in India! -TechWeu

Yesterday we told you about Instagram Reels testing going on, Instagram’s new TikTok-like feature ‘Reels’ is set to roll out in the testing phase in India starting today at 7.30 pm. Recently, there was news that the Facebook-owned company is testing its new short video feature in India, the new feature is quite similar to TicTalk, which is called ‘Reels’.
Let me tell you, after Brazil, France, and Germany, India is the fourth country where ‘reels’ are being tested. As we said, this feature will be rolled out in India from this evening, after which users will be able to watch short content of popular content creators in the Reels section of Instagram. The content creators that Instagram has chosen for the Reels feature include Radhika Bangia, Jahnavi Dasetti aka Mahathalli, Indrani Vishwas aka Wondermunna, and Emmy Virk, etc.

The Reels feature is integrated into the Instagram app. To make a Reels video on Instagram, the user has to open the camera in the Instagram app, after which you will see the option of Reels at the bottom of the screen, by clicking on it you can make your reels video. Instagram has also given some tools to use this feature so that you can record and edit your 15-second video.

You can also use in-app music tracks to create videos and also custom audio. Apart from this, like TikTok, here you will also get the option of the video speed, with the help of which you can make your video either in slow-mo or in speed. Apart from this, you will also get the option of aligning, so that the creator can create the video by being positioned at the right position in front of the camera. Augmented reality effects have also been given to make the video more fun.

While testing this feature in other countries, Instagram was advised in the feedback from the creators to give the Reels post a different place to explore. After this, the app has created a separate section for reels, in which you can see the reels video of different content creators. Like IGTV Video, a Reels section will be provided in the app profile of the users where all the content of the reels can be viewed.

Instagram says that it is working closely with Popular Content Creators and Public Figures to increase the popularity of Reels content. When this test is rolled out, users will be able to watch videos of these content creators including Ammy Virk (3.3 million fans on TikTok), Gippy Grewal (1.7 million fans), Arjun Kanungo (1.5 million fans), Radhika Bangia (5.4 million fans), RJ Abhinav (1.6 million fans) and Indrani Biswas aka Wonder Munna (630K subscribers on YouTube), etc.

The app is currently in its testing phase, although Instagram reels hope that its platform will give a tough competition to TikTok alternative apps in India such as Spark, Friends, Lounge, Rosopo, etc. Let me tell you, most of the creators had taken to Instagram since the Tiktok ban in India.

As we mentioned, this feature of Instagram is currently being rolled out under the testing phase. There is no clear information regarding when this feature will be officially introduced.


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Meezan Khan
Meezan Khan
Meezan Khan is passionate about Technology, Gadgets & Games. He loves sharing knowledge for Techweu readers and has frequently written about gadgets, technology, the Internet, & smartphones. Meezan is Editor-in-Chief for Techweu Community, He is available on Twitter at @meezankhan9 or Email at Please send in your leads and tips.

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