Rebellyous Foods’ nuggets are intended to be a healthier, less highly-priced and equally tasty alternate to chicken nuggets. (Rebellyous Food items Photo)
Seattle-dependent Rebellyous Foods states it has elevated $6 million in financial investment for a generation operation that turns a mix of wheat, soy and other plant products and solutions into nuggets that taste like hen.
The startup’s founder and CEO, former Boeing engineer Christie Lagally, argues that Rebellyous and other producers of plant-centered meat substitutes really should turn out to be much more mainstream as the classes of the worldwide coronavirus outbreak sink in. She pointed out that China’s “wet markets” are thought to have performed a job in transmitting the virus from animals to human beings.
“Bird flu, swine flu, and now COVID-19 exhibit that maintaining large quantities of animals in shut get hold of with 1 one more presents a large risk for world wide wellness,” Lagally stated right now in a news launch announcing the funding round. “However, to changeover away from our major dependence on meat, it’s important that we make plant-based meat affordable and extensively accessible as a result of innovative output technological innovation.”
Her purpose is to deliver plant-based mostly meat that outdoes animal meat in affordability as nicely as style and nourishment. The first customers on the focus on checklist ended up cafeterias at faculty and hospitals — together with Cornish University of the Arts and Swedish Health care Heart, which quantity between the company’s to start with consumers. But the pandemic has induced Lagally to rethink the company model.
“As a nimble and mission-driven startup, it is our objective – and our responsibility to our traders – to be as impactful as attainable,” she instructed Communityin an e mail. “In the existing climate, the reality is that food stuff assistance revenue are lagging, and there is no indication of when matters will turn close to. We continue being steadfast in our mission to meet the demand for plant-based mostly, ready to heat and serve alternatives for foods company when in-cafeteria company resumes.”
Lagally stated Rebellyous experienced planned to broaden into the industry for customer packaged items down the line, just after attaining a robust foothold in the meals provider marketplace. “However, presented current conditions, we’re setting up to imminently commence a comfortable launch in retail, commencing with a limited-time featuring of our Rebellyous Nuggets in the Seattle spot,” she claimed.
Founded in 2017 as Seattle Meals Tech, Rebellyous moved into new digs in West Seattle last November. It is scaling up its functions to stand out in an ever more competitive market place that also involves larger ventures these types of as Difficult Foodstuff and Beyond Meat.
Rebellyous states the new financial commitment will speed up the improvement of its replicable meals creation program. The revenue will also go towards beefing up the company’s 11-worker workers and ramping up products growth.
The Series A funding spherical was led by Very clear Latest Money, Fifty Many years and Liquid 2 Ventures. Other members in the spherical include things like Agronomics as perfectly as Vulcan Funds, which was set up by Paul Allen, the late co-founder of Microsoft. The $6 million round delivers overall expense to $9.9 million, Lagally instructed GeekWire.
Ela Madej, founding spouse of Fifty Yrs, was added to Rebellyous Foods’ board as portion of the hottest round.
“It’s our mission at Fifty Many years to associate with companies fixing the world’s major challenges,” Madej explained in a statement. “We have been Rebellyous’ early supporter, and I cannot be much more thrilled to be a part of the company’s board. We want a pandemic-evidence food process that can satisfy the nutritional needs of our escalating human household. We’re also satisfied to assistance occupation generation in a time when a lot of other enterprises are having to lay off workers.”