Why is Spotify the leader in music streaming service?

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Spotify is a Swedish audio streaming and media services provider launched in October. Spotify is available in most of Europe and the Americas, Oceania, and parts of Africa and Asia, and on modern devices, including Windows, macOS, iOS, Android, smartphones, tablets, AI-enabled smart speakers such as Amazon and Alexa. As of October 2020, the platform has 320 million monthly active users, including 144 million paying subscribers.
Spotify was one of the first music streaming apps to offer users access to a large catalog of music. It has improved its mobile app design, usability, streaming quality, and music sharing capabilities which have helped make it the best music platform for users worldwide.

But what makes Spotify special?

Spotify offers over 40 million songs in its library and a massive number of playlists created by mobile app users and Spotify’s own algorithm.
By also including the podcast industry in their app, it has become a one-stop-shop for your music streaming wants.
Spotify has one of the best uses of AI or machine learning and data shifting technology which helps it to analyze your music listening habits, customizes your playlist, and recommends music based on the genres and artists you listen to regularly.
Their discover weekly feature refreshes weekly with 30 new songs based on your listening habits.
Spotify is also the only music streaming service that allows you to stream your music from your phone computer speakers TV, etc. -all from the app.
It has a simple pricing model offering two plans: a premium plan and a free plan which gives access to people to use the app with ads and unlimited music. Spotify’s competitors for the best music streaming services are TIDAL, Apple Music, Google play music, and Youtube music.

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